resume | Luz Corona

C O N T E N T W I N S

Produced award-winning Sprite x Spotify Rap Caviar “Sprite Breakthroughs” 2018 campaign
GOLD MomentUM Award Winner for Best Use of Individual Medium
SILVER MomentUM Award Winner in both Best Content Creation & Best Cross-Cultural Campaign
Produced Sprite's Thirst for Yours 2019 campaign that aired music video globally on BET Jams
Produced 200+ pieces of custom content in 2019

P R O F E S S I O N A L E X P E R I E N C E

Content Manager, Coca-Cola Connections Studios April 2018 - Present

Universal McCann

CLIENTS: COCA-COLA TM, SPRITE, FANTA, DIET COKE

Led multiple custom content programs for Coca-Cola brands from ideation through execution
Expert in guiding ideas designed to drive brand relevance among diverse multi-ethnic audiences
Manage production timelines and ensure all teams, agencies, partners, and clients adhere to deadlines
Provide full creative oversight on programs - acting as brand representative on set to ensure guidelines met
Collaborate with strategy, planning, & investment teams to drive integrated marketing campaigns
Work alongside Creative Director to ensure integrity of creative vision is kept intact through execution
Provide strategic solutions to roadblocks during all stages of production (from pre to post)
Manage influencer programs for respective brands; conduct thorough talent vetting and recommendations
Review contract agreements and negotiate usage rights for all partnership and talent agreements

Supervisor, Digital Investment Jan 2017 - Mar 2018

PHD MEDIA

CLIENTS: FOOT LOCKER INC., HAVAIANAS

Strategic digital client lead; delivered cost efficient digital media plans overseeing ~$1MM budgets
Established overall workflow between the brands, agencies, and partners
Orchestrated and managed internal resources to deliver timely plans and creative
Analyzed and summarized campaign performance to continue evolving client's business and SOV
Fostered innovation by sharing new ways our clients can leverage 360 media to achieve business goals
Managed digital team to execute daily tasks while preparing them to lead future digital initiatives

Digital Media Planner Feb 2015 - Dec 2016

ZENITH OPTIMEDIA

CLIENTS: JP MORGAN CHASE, GENERAL MILLS

Brainstormed with strategy teams to develop impactful media plans for initiatives on major lines of business
Assisted in planning and executing digital media plans for multicultural initiatives
Crafted knowledgeable and relevant POVs assessing media opportunities
Negotiated media buys, makegoods, positioning, added value
Built relationships with sales reps to analyze value and application of media platforms for client’s media plan
Launched brand partnership campaigns across Chase Sports and Entertainment line of business
Participated in creative brainstorming sessions within the agency for a variety of client pitches

S K I L L S

E D U C A T I O N

School of Visual Arts Spring 2020

FROM SCRIPT TO SCREEN - A CONTINUING EDUCATION COURSE

A continuing education course covering the fundamentals of screenwriting and film production

CUNY City College May 2015

MASTER OF PROFESSIONAL STUDIES IN BRANDING AND INTEGRATED COMMUNICATIONS

SUNY Albany May 2010

BACHELOR OF ARTS IN POLITICAL SCIENCE

C O N T A C T

(914) 420-2221

QUEENS, NY

REFERRALS AVAILABLE UPON REQUEST